At some point, you decided to take your passion and talent for portrait photography from being a hobby to officially starting a business. Or maybe you have been shooting for a while and have relocated to a different area of the country where you need to reestablish your existing business. You’ve invested in your camera equipment and accessories, computers and software. To make sure your business will be successful and profitable, you’ll need to plan your pricing strategy for your photography services and products.
Our new high-quality cell phone cases are not just a popular photo product for your clients—they’re also a high-impact marketing tool for your photography business. With valuable advertising space right on the case, you can display your photos, add your business name and logo, and you’ve got a stylish billboard that goes where you go.
Lou Freeman specializes in highly stylized conceptual fashion and glamour photography. She has practiced and shaped the art of fashion, glamour, fine interior, and lifestyle photography for more than three decades. Lou’s work has been featured in hundreds of editorial fashion magazines and fashion catalogs, and she is also renowned in publishing and advertising. Here, she shares her top six fashion photography tips.
Being good at business is important for anyone who is self-employed, but it is a necessity for photographers. First and foremost, as photographers, we need to be able to capture amazing photos for our clients. After all, this is what we are being hired to do. But, even if you are the best photographer in the world, skill alone will not guarantee success. We also need to be able to market our business, find new customers, and maintain our brand. Let’s take a look at each of these in more detail.
Achieving professional success in the increasingly competitive photography industry takes more than talent. It also requires a good dose of marketing savvy. Having an amazing website, using social media effectively, and making your clients feel special top the list.